Welcome

G'day and welcome to my website! My name is Arvid Hoffmann and I am a Professor of Marketing at Adelaide Business School. I am also affiliated with the Centre of Excellence in Population Ageing Research (CEPAR) at UNSW. Before coming to Australia, I worked at Maastricht University, the Netherlands. I have also been a visiting scholar at Santa Clara University, Aalto University, the University of Washington, and the Centre for European Economic Research. You can download my CV here.

 

Research

My research interests are interdisciplinary and bridge marketing and finance. As a primary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices and retirement planning. My research informs policy makers and practitioners how different frames or simple primes can “debias” individuals and improve their financial decision-making, with a particular focus on the effect of psychological characteristics on individuals' behavior.

 

As a secondary research interest, I aim to better understand interactions between capital and consumption markets, combining primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa. I have advised various financial institutions in Australia, Europe, and the United States, including ASIC, ING Private Banking, Deluxe Corporation, Meetinvest AG, and the Netherlands Authority for the Financial Markets (AFM).

  

I publish my research in leading journals in marketing, finance, and economics, including Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Marketing Letters, Journal of Business Research, Journal of Consumer Affairs, Journal of Banking and Finance, and Journal of Economic Behavior and Organization. I have also published in journals aimed at practitioners and my research is regularly covered by the popular (business) press.

Teaching

I have experience teaching topics in marketing and finance, at the B.Sc., M.Sc., Ph.D., and executive MBA levels. I aim to inspire students by informing teaching with recent research advances and business news. To narrow the gap between theory and practice, I leverage my industry network for guest lectures, case discussions, and workshops. I find it a great privilege and enormously rewarding to mentor my MPhil and PhD students during their journey towards becoming independent researchers.

 

Service

I am an Associate Editor at the European Journal of Marketing and the Higher Degrees by Research (HDR) Director at Adelaide Business School. Furthermore, I have the honor of being a member of ASIC’s Financial Capability Research Steering Committee. Finally, I regularly serve as an ad-hoc reviewer for some of the leading journals in marketing, finance, and economics as well as for various competitive research grant schemes around the world.