
Welcome
G'day and welcome to my website! My
name is Arvid Hoffmann and I am
a Professor of Marketing at Adelaide
Business School. I am
also affiliated with the Centre of
Excellence in Population Ageing
Research (CEPAR) at UNSW. Before
coming to Australia, I worked
at Maastricht
University, the Netherlands. I have
also
been
a visiting
scholar at
Santa
Clara University, Aalto
University, the University of
Washington, and the Centre
for European Economic Research.
You can download my
CV here.
Research
My research is
interdisciplinary and bridges the
fields of marketing and finance. As
a primary research interest, I seek
to better understand how individuals
make (complex) financial decisions,
such as investment choices and
retirement planning. My research informs
policy makers and practitioners how
different frames or simple primes
can “debias” individuals and improve their financial
decision-making, with a particular
focus on the effect of psychological
characteristics on individuals'
behavior.
As a secondary
research interest, I aim to better
understand interactions between
capital and consumption markets,
combining primary and
secondary data to unravel how
marketing actions and investments
drive financial market outcomes, and
vice versa.
I have advised various financial
institutions in Australia, Europe, and the
United States, including
ASIC, ING Private Banking, Deluxe
Corporation, Meetinvest AG, and the
Netherlands Authority for the
Financial Markets (AFM).
I publish my research in leading journals
in marketing, finance, and
economics, including
Journal of Marketing, Journal of the Academy of Marketing Science,
International Journal of Research in
Marketing, Marketing
Letters, Journal of Business
Research, Journal of
Consumer Affairs, Journal of
Banking and Finance, and Journal of Economic Behavior and
Organization.
I
have
also published
in journals aimed at
practitioners and my research
is regularly covered by the popular
(business) press.
Teaching
I
have
experience
teaching topics in
marketing
and
finance, at the B.Sc., M.Sc., Ph.D.,
and executive MBA levels.
I
aim to inspire
students by informing
teaching
with
recent
research advances
and business news.
To narrow the gap between
theory and practice, I leverage my
industry network for guest
lectures, case discussions, and workshops.
I find it a great privilege and
enormously rewarding to mentor my
MPhil and PhD students during their
journey towards becoming independent
researchers.
Service
I
am
Associate
Editor at the
European Journal of Marketing
and
Head of the Marketing Discipline
at Adelaide Business School.
Furthermore, I have the honor of
being a
member of ASIC’s
Financial Capability Research
Steering Committee.
Finally, I regularly serve as an
ad-hoc reviewer for some of the
leading journals in marketing,
finance, and economics as well as
for various competitive research
grant schemes around the world.