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Hello and welcome to my personal website! My name is Arvid Hoffmann, and I am a Professor of Marketing at the University of Adelaide, Australia. I started my academic career in the Netherlands. After completing my PhD at the University of Groningen, I joined the faculty at Maastricht University. Here, I also co-founded the Marketing-Finance Research Lab to stimulate managerially relevant research and bridge the gap between theory and practice. Download my CV for a complete overview of my experience.
My research focuses on the marketing-finance interface, with two main areas of interest, broadly relating to marketing strategy and consumer behavior. First, I aim to better understand interactions between capital and consumption markets, unraveling how a firm’s marketing actions and investments drive financial market outcomes, and vice versa.
Second, I seek to improve how individuals make consequential financial decisions, such as when borrowing money, investing, or planning for retirement. In terms of methods, I leverage insights from multiple approaches, including econometric modeling, text analysis, quasi-natural/lab experiments, and large-scale household surveys.
I publish my research in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and International Journal of Research in Marketing, among other outlets. Besides serving on the Editorial Review Board of the Journal of Marketing, I support the profession by reviewing on an ad-hoc basis for a wide range of other journals.
To disseminate my findings to society at large and have an impact beyond academia, I regularly write for practitioner outlets such as The Conversation, while my work is often covered by the media, including the New York Times, Financial Times, and CNBC. Finally, I enjoy sharing my latest research insights in the classroom. You can learn more about the impact of my work on Google Scholar, and follow my research journey on LinkedIn.