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Hello and welcome to my personal website! My name is Arvid Hoffmann, and I am a marketing professor at the University of Adelaide, Australia. I started my academic career in the Netherlands. After completing my PhD at the University of Groningen, I joined the faculty at Maastricht University. Here, I also co-founded the Marketing-Finance Research Lab to stimulate managerially relevant research, bridging the gap between marketing theory and practice. Please download my CV for a complete overview of my experience.
My research focuses on the marketing-finance interface, with two main areas of interest, broadly relating to marketing strategy / quantitative marketing and consumer behavior. First, I aim to better understand interactions between capital and consumption markets, unraveling how a firm’s marketing actions and investments drive financial market outcomes, and vice versa. Second, I seek to improve how individuals make complex financial decisions, such as when borrowing money, investing, or planning for retirement.
I publish my research in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and International Journal of Research in Marketing, among other outlets. To disseminate my findings to society at large, I also regularly write for practitioner outlets, while my work is often covered by the media, including the New York Times, Financial Times, and CNBC. I invite you to learn more about the impact of my research on Google Scholar, and look forward to connecting with you through LinkedIn.