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Hello and welcome to my personal website! My name is Arvid Hoffmann and I am a Professor of Marketing at the University of Adelaide. I am also affiliated with the Australian Research Council (ARC) Centre of Excellence in Population Ageing Research (CEPAR). Before moving to Australia, I was an Associate Professor at Maastricht University, the Netherlands, where I also co-founded and -directed the Marketing-Finance Research Lab. I hold a PhD in Economics and Business from the University of Groningen. For a complete overview of my experience, you can download my CV here.
My research focuses on the marketing-finance interface, with two main areas of interest, broadly related to consumer behavior and marketing strategy / quantitative marketing, respectively. First, I seek to improve how individuals make complex financial decisions, such as when borrowing, investing, or planning for retirement. Second, I aim to better understand interactions between capital and consumption markets, unraveling how a firm’s marketing actions and investments drive financial market outcomes, and vice versa.
I publish my research in leading academic journals, amongst others the Journal of Marketing, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. To disseminate my findings to society at large, I also regularly write for practitioner outlets, while my research is often covered by the media, including the New York Times, Financial Times, and CNBC. I look forward to connecting with you on LinkedIn and invite you to learn more about my citations on Google Scholar.