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Hello! I am a Professor of Marketing at Adelaide University. I started my academic career in the Netherlands, joining the faculty at Maastricht University after completing my PhD at the University of Groningen. Over the years, my work has evolved toward studying decisions that matter for firms, consumers, and society at the intersection of marketing, finance, and economics. My CV is here, and a print-quality version of my photo is here.
My research is interdisciplinary, focusing on marketing strategy, consumer financial decision-making, and the health behavior of individuals. I study how firms’ marketing strategies and investments shape financial-market outcomes, how individuals make consequential financial decisions and experience financial well-being, and how people cope with unexpected health and economic shocks. To obtain robust empirical insights, I rely upon a range of complementary methods, including econometric modeling, quasi-natural and laboratory experiments, large-scale household surveys, and text analysis.
My research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Banking and Finance, and Journal of Economic Behavior and Organization, among other outlets. Besides serving on the Editorial Review Board of the Journal of Marketing, I support the profession by serving as an ad-hoc reviewer for a range of other journals.
To share my research beyond academia, I regularly write for practitioner outlets such as The Conversation, while my work is often covered by major media outlets, including the New York Times, Financial Times, CNBC, Reuters, and Forbes. You can learn more about my publication record on Google Scholar, and follow me on LinkedIn for the latest updates.