Hello and welcome to my website! My name is Arvid Hoffmann and I am a Professor of Marketing at Adelaide Business School. I am also affiliated with the Centre of Excellence in Population Ageing Research (CEPAR). Before moving to Australia, I was an academic at Maastricht University, the Netherlands. I have been a visiting scholar at Aalto University, Santa Clara University, University of Washington, and the Centre for European Economic Research (ZEW). For a full overview of my academic experience, please download my CV.
My research focuses on the marketing-finance interface, with two main areas of interest. First, I seek to better understand how individuals make (complex) financial decisions, such as when borrowing, investing or planning for retirement. Second, I aim to better understand interactions between capital and consumption markets, unraveling how marketing actions and investments drive financial market outcomes, and vice versa.
I publish my research in leading academic journals, including Journal of Marketing, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. To disseminate my findings to society at large, I regularly write for practitioner outlets and my research is often covered by the popular press.